Do your research
YouTube has a great tool, the YouTube Keyword Tool, which reveals the phrases people search and how often. The word “how to” is search over 8 million times a month in Australia!
This tool will give you some ideas about what the people want and how often they want it. This information is gold when it comes to content planning and video optimisation (see point 2).
Video optimisation: being as descriptive as possible
Videos & channel pages can show up in YouTube & even Google search results – if done right, this could lead to heaps of additional exposure!
To do this, we need to give the YouTube robots as much information as possible so that they can understand our content. Use the research from point 1, do following:
Write snappy titles
Try and summaries your title in a short, keyword rich 1 liner. I.e. “VW Gold GTI 2014 Australian Review”. Don’t be afraid to tweak your existing titles
Write a comprehensive description
Explain what your video is about. Try to write about 150-300+ words per video.
Firstly, write a short paragraph which summaries the entire video.
Then secondly, create additional meatier paragraphs.
Thirdly, add links to anything relevant such as the official webpage – we do this to try and help user continue their journey once finished.
Completing this step, will also help improve your chances of being shown as related video. Remember, a picture tells a thousand words and you are talking to a robot – it can’t see what you can see!
Feature your sparklers!
If something really cool or someone really famous appears in your video make sure you mention it in your description. Robots won’t know this till you tell them. If you’re talking about a product mention the full name. I.e. ‘VW Golf 2.0 GTI 2014 Review’ is waaaay more descriptive than ‘VW Golf Review’.
Accurately describe your channel
Your channel page is like your homepage, it is the gateway to your video content and kind of acts like a content page would in a book.
With that in mind, it is really important to include a keyword rich description on your YouTube About page as it will help YouTube understand what your channels theme is.
Encourage users to subscribe
Subscribers are like votes; the more you have the more important you are. To get more subscribes we need to communicate the value that you have to offer. What’s the benefit if they subscribe? Why should I follow you? You can do this in 3 ways.
Verbally prompt users at the end of your video to subscribe. Eg. “For more weekly XXXXX tips press subscribe”
Show an annotation at the end of your video prompting users to subscribe. Do this inside your video manager
If you have a website or another Social channel then add the ‘YouTube Subscribe Button’ to your website and post regular prompts on your social channels. Be sure to highlight why we should subscribe.
Be 100% Complete
It’s all about experience. YouTube channels with 100% information on their profile perform better than those with less. Create an about page. Fill in all your fields. Be as descriptive as you can.
YouTube users love to comment. YouTube knows that higher quality videos tend to have more comments. Therefore, videos with more comments tend to get more exposure.
Often, channel owners or companies negate to reply as quickly (if at all) as they might on a Facebook page.
This often leaves users feeling under appreciated. If someone asks question or critiques your content you should engage with them.
Tag with pride
YouTube can better understand your video if you write tags that are really relevant to your content. Try to think; what questions does my video help answer? Include these as part of your tags.
Create lots of short ‘How to’ videos
We saw earlier how the phrase ‘How to’ was one of the top searched queries on YouTube. The beauty of phrases such as these are that they happen all year round (evergreen).
If you have the skills to answer a common question then you should look to create a quick video about it.
Try to do one video per question. For example; ‘How to jump start a car’ or ‘How to pot a plant’, ‘How to re-wire an Australian plug’ or ‘How to clean a Playstation’. Views from videos like these will quickly add up, driving more exposure.
Build relationships influencers & competing channels
Try to collaborate with other YouTube users who run similar channels. Comment on their videos and try to offer some extra value with your own knowledge.
Where appropriate, link to your videos but be careful not to spam – YouTube & the channel manager could remove your comment.
Post your content on websites & forums
Outside of YouTube you should also look to be sharing your content in relevant communities such as forums or blogs.
As a rule of thumb, in forums try to answer questions instead of creating new threads/subjects. To find relevant posts use the ‘search’ function.
Post regularly & consistently
YouTube uses a complicated algorithm which probably looks at thousands of factors. One of those is ‘dormancy’ or frequency of update. Where essentially channels which aren’t updated often enough gradually become buried or no longer trusted. Keep your channel regularly updated.
Try to post weekly, or bi-weekly.
How to Increase the Loading Speed of Your Website
Imagine this: your e-commerce site is losing visitors on Black Friday or the recent record-setting Cyber Monday – traditionally the two biggest shopping days of the year.
What’s worse is that this situation is totally unnecessary. You could have kept those visitors if you had just reduced your website’s load time.
By neglecting something so important, you are losing a significant amount of money and will continue to lose revenue until you tackle this problem.
Why Speed Matters
Speed matters first because it is one aspect of an efficient, high-functioning website. Nowadays, when most people access the Internet on the go from mobile devices, site speed has become especially important.
But site speed also matters because people’s attention spans are getting increasingly shorter. Data shows that almost half of all internet users expect website pages to load in less than two seconds. If your site takes longer than three seconds to load, 40% of users will move on. And speed matters to Google.
Ever since the introduction of Google’s Mobile-First Index, site speed is Google’s official ranking factor. This means slow load time means decreased rankings, hence poor site visibility.
Site speed has a huge effect on usability and conversions. If people are leaving because your site is too slow, they are not converting.
No wonder many companies are focusing on improving site speed nowadays. Pathwwway, a product design and development growth-oriented company, names load time any business’s top priority.
For these reasons, web developers say that increasing site speed is “an essential skill for any website owner.”
Heres an extensive list of strategies for speeding up WordPress (WP) websites in particular.
Evaluate Your Site
First, you should objectively test the speed of your site. To do so, you can use GTmetrix or Pingdom, both of which provide a detailed analysis of what (if anything) is causing your site to lag.
These tools measure if your site is too slow and you can also use them to continually monitor its performance. Remember that your goal should be for your pages to load in under two seconds. Faster than that is even better.
Have a Good Foundation
Make sure that you have a good hosting provider. Most likely your best bet is to opt for a virtual private server (VPS).
Shared hosting will slow you down too much, and a dedicated server probably has more power than you need and is too expensive.
You should also consider managed WordPress hosting created especially for WP sites. With managed hosting, you won’t have to be responsible for the technical aspects of your site.
Keep this same mentality when selecting your theme.
Choose one that only has what you need, keeping it as lightweight as possible. One strategy is to opt for a minimal theme and then add plug-ins to add additional functionality.
You might also consider utilizing a content delivery network (CDN).
The closer a server is to a user, the faster the loading time will be. A CDN takes your static files and distributes them on various servers across the world so that your site is closer to people than it would have been otherwise.
There are even solutions that will allow you to host parts of your site through a CDN. Some CDN resources you can check out are:
- Amazon Cloudfront
- Jetpack (a plugin)
- WOT Cache
Updates and Maintenance
It should go without saying that you should keep all of the elements of your site as up to date as possible.
This includes everything from HTML and PHP to your theme and plug-ins.
Your hosting provider is responsible for your site’s primary updates, but you should still keep an eye on them.
The more up to date your technology is, the more secure your site will be and the more efficiently it will run.
Clean up your database as it gets bloated with data you aren’t actually using. You should eliminate anything you aren’t using (plug-ins, widgets, etc.).
Other Tactics for Decreasing Loading Time
Speeding up your site is about enabling it to do as little as possible. With this principle in mind, consider doing the following:
- Don’t host videos on your site – auto-embed them
- Compress your images and your website files
- Reduce server requests (e.g., limit how many posts you show on each page, break comments and posts into pages, implement lazy loading for images)
- Allow caching, WP Rocket is a great WP Caching plugin.
- Concatenate files (i.e., combine them into one larger file)
- Minify files
- Limit what you can (such as post revisions, buttons, and widgets)
- Deactivate pingbacks and trackbacks
- Include an expires header in your static resources (this determines the length of time a visitor’s browser caches content)
- Optimize CSS delivery
- Prioritize above the fold content
Use a Web Design Platform Made for Site Speed
If your current content management system or theme is giving you a bad time, speed-wise, switch as soon as possible. Don’t try to fix or adjust. Use a website builder that gets it.
Duda is a solid example of an agency-friendly website building platform built from the ground up to minimize load times. Duda CTO Amir Glatt even published a detailed article describing what they have done to get Duda’s infrastructure as aligned as possible with Google’s best practices for page speed, achieving better scores than Wix, Weebly and even the mighty WordPress.
Accelerated Mobile Pages (AMP)
It’s old news that people are using mobile more and more for all of their online activities. Not only does your site need to load quickly but it also needs to load quickly on smartphones. Because of the widespread use of mobile, Google has released Accelerated Mobile Pages (AMP), which is “a whole new way of creating web pages and effectively changes the mobile web.”
AMP is open-source software designed to boost loading speeds on mobile devices. Even before AMP, Google took steps to favour mobile-friendly sites. So the better your site’s mobile-friendliness, the better it’s ranking.
Test, Audit, Fix
Testing, monitoring and auditing how your site performs should be done on a continuous basis. Your site might be generating errors any minute due to redesign, new features, new sections/products being added, seasonal traffic spikes, suddenly social media success, etc.
Serpstat is an advanced SEO platform that can help with auditing your website and alerting you of errors on a regular basis. It will break loading speed issues into two groups for you to easily prioritize:
- High priority
- Middle priority
It will also provide explanations for each item they are checking for you to better understand any issue and easily delegate the task to a non-SEO team member.
Everyone Benefits from Fast Loading Speed
No matter what area of life we’re talking about, people appreciate having experiences that are orderly, seamless, and fast.
Optimizing your site for speed will set you ahead of the majority of websites on the internet. The result will be that you lose fewer visitors and increase your revenue.
7 Reasons Why Its Important to Have a Niche
A niche is a focused, targetable segment of the market. You are a specialist providing a product or service that focuses on the specific needs of an identified client group, which cannot or are not being addressed in such detail by the dominant providers in your industry.
But it is important to understand that there is, in fact, a difference between your identified niche and your target market.
Your target market is a specific identifiable group of people you work with, e.g. women in the city, technology start-ups, creative agency owners, small and medium businesses in a particular revenue range.
Your niche is the service you specialise in offering to your target market.
Here are 7 reasons why it is important to have a niche:
To avoid spreading yourself too thin
Instead of the risk of spreading yourself too thin in saying that ‘everyone’ is your potential client, niche marketing will help you to focus on a specific grouping of people, and particularly on what their needs and wants are.
You will unlikely to be able to serve everybody, so it is important to focus on what you do best and aim it at a specific group of people who will likely buy what you offer.
It is important to find out what is important to them, what blogs they read, their beliefs and attitudes, who the main influencers in that network are.
Having these insights means that you can develop products or services specifically aimed at this group, based on your thorough knowledge and understanding of what they are interested in.
It’s easier to identify and target potential clients and partners to work with
As the pool of people that exists for a niche is smaller than its mainstream equivalent, it will be easier to identify potential clients and partners to work with, as you can be much more targeted and laser-focused with your marketing efforts.
It’s easier to become an expert and well known in your niche
Niching means it will be much easier for others to understand ‘what you do’ and ‘for whom’, which will make it easier to position you as an expert in your field. As this group is more targeted and of a smaller size, you can rapidly become well known within this group of people.
Your profile and overall visibility will increase within this group. It is a small world after all!
More and better referrals
Since it will be easier for others to understand what you do and for whom, it, in turn, becomes much easier for them to refer more and better quality clients to you that fit the profile of your ideal client, as you have built up trust, credibility, visibility, and it is very clear as to what your specialism is.
The more unique you are, the less competition you will have
There will be less competition, as you will provide the specific services or create the specific products for the specific people you are seeking to help in a specific way that meets their needs. The BIG advantage of becoming more unique is that usually it can’t be easily replicated by your competition!
Marketing becomes much easier
Effective niche marketing should really help with your marketing, positioning and branding as you will attract the ‘right people’ much more easily and quickly. People with similar interests tend to behave and are attracted to similar things. This means that many of your clients will do all the hard work for you as they will refer you more and more because your profile, credibility and influence are readily apparent within your tribe.
More repeat business
As you are able to provide an increasingly better service or product, based on your specific client’s needs, it is likely that you will get more repeat business – people will come back for more, and as an added benefit will often start spending more with you as your relationship grows with them.