Author: Alex Thomas

You’re a brilliant copywriter, but when it’s time to buckle down and get some work done, your mind hops from kittens to tacos, then new shoes to turtles. Perhaps it has to do with your new at-home office due to COVID-19 restrictions. Maybe it’s because your office workspace is too noisy or features an uncomfortable chair. Whatever is holding your productivity back, here are five tips to get back on track and take your copywriting career to new heights. 1. Invest in a standing desk It’s time to get down to business. But is your comfy office chair bringing down…

In today’s world, traditional marketing never seems to get it quite right with consumers. Further to not getting it right, it’s becoming more obnoxious, pervasive, and intrusive as the decades fly by. Google research shows that over 74% of mobile users find these marketing tactics extremely annoying. If you do not wish to face your customers’ ire, use inbound marketing tactics that nurture leads without being pushy. Inbound marketing has a 14.6% close rate, relative to traditional advertising’s 1.7% close rate. This novel way of reaching out to the consumer is not interruptive, poorly timed, or abrasive. It creates content…

Is your company facing huge backlash on social media due to an insensitive post? This could be the scariest nightmare for companies who want to utilize their social media platforms for branding purposes. But they should keep in mind that social media platforms act like fuel and slight negligence can ruin everything. It happened in the past (and still could happen) and big brands became prey to such social media blunders. A noted name is Starbucks who went under boiling waters due to the insensitive (or irresponsible) responses to their customers via social platforms.  To give you a NOT-TO-FOLLOW list,…

With the popularity of video ads reaching its peak, it has become essential for all the companies and brands to opt for videos like animation, explainer videos, etc. to improve their overall conversion rates. Apart from companies and big brands, even small businesses are also including videos in their marketing strategy. Videos are considered to be a highly efficient form of promoting products and services. Because of this, the demands of creating videos, and editing has also become popular in the market. With the increasing usage of social media platforms, videos are the best possible way you can keep your…

Expanding business avenues, sales and conversions have been the most challenging aspects when you are looking forward to a marketing strategy that actually works for your business. Marketers play a vital role in evaluating and devising a strategy irrespective of business nature.  Especially at the times of pandemic, marketing and targeting the right customers at the right time has become the need of the hour for marketers to optimize marketing strategy in place. Even with limited resources and marketing budget, Email Marketing Campaigns can serve as a savior for your marketing endeavors. As per Statista, There are 3.9 billion daily…

Consumers in the modern digital world have a perception of a brand based on the experiences they have with the brand. These moments are created across multiple channels enabled by the rise of the digital world. Social media made it possible for brands to connect with their customers on an intimate level which was not possible before.  According to Gartner, a decrease in engagement by up to 15% is observed for businesses that fail to respond to messages on social media. That’s how powerful social media is for companies, especially for big brands. Crafting meaningful relationships on social media With…

Every business wants to grow. Every brand owner wants to increase sales and make more money. The steady flow of traffic to your website is the only way to be successful in today’s technical and online environment. Little that they know, the major source of traffic comes from Google, which makes it crucial to rank on the top pages. But this is significant to gain a good amount of traffic, visibility and brand credibility. If your site shows up on the first page of Google it suggests that Google is trusting you and your services and is approving your offerings…

When you start to work from home, you might find that it takes you some time to get used to it. This doesn’t mean that you need to accept any drop in your working conditions or your productivity, though. In fact, the following tips will help you to feel a lot healthier and also to be more productive than ever before. Set Aside Some Time for Exercise When asked why they don’t exercise, over 30% of people said that it was because of a lack of time. If you faced a long commute to work then it is easy to…

On-page SEO ranking factors can have a huge impact on your website’s search engine rankings. How you optimize your web pages affects your site’s ability to rank better in the search results. SEO experts suggest you should always focus on on-page SEO since it is an integral part of SEO as a whole. Moreover, the SEO landscape is evolving and so it is crucial that your knowledge of on-site optimization is up to date. Here are 8 essential on-site SEO factors that affect your site’s ranking. 1. Expertise, Authoritativeness, and Trustworthiness (EAT) EAT is the foundation that raters from Google…

The basics of SEO remain remarkably simple. In a nutshell, SEO is creating content that matches keyword intent, housing the content inside optimal information architecture complemented with smart technical SEO, then understanding why people would want to link to or cite you and your brand, and encouraging them to do so. But the scale and relevance of this content is where the difference can be made. The question remains, Why aren’t more websites more optimized? And why don’t more websites have optimal content? Brands who are winning their respective markets have one thing in common They all understand their audiences, the journeys they are experiencing, and…