Social media marketing has become a pinnacle of all types of marketing campaigns.
Many businesses, big or small, use social media to consistently boost their brand’s visibility and awareness, propelling customer engagements.
It can be a powerful marketing tool for developing leads, a goldmine rather. However, the only problems, most businesses don’t leverage social media platforms optimally to generate new leads.
If you’re among those businesses, read on to know what you can do differently to get the results you desire.
5 foolproof strategies you can implement to generate more leads through social media
Select the right platform
Today, if your brand is not visible on your target audience’s timeline, you can be sure that your competitor is.
It is vital to have a powerful social media presence in today’s corporate stratosphere. However, it is also true that we see an increasing number of social media networks that people use. So, it is unwise to engage with your customers using multiple platforms.
Apart from the fact that you are going to be wasting time, you won’t be getting the leads you hoped for. So, the best thing to do here is using a social media scheduler to make the most out of your marketing strategies on popular social networks such as Facebook, Youtube, and Instagram.
You will need to narrow down all the viable options and focus on your efforts on social channels that can help get you the results you want. That also depends on the type of product or service you are offering.
Content will always be king
In the era of social media, there are plenty of people that think blogging has gone out of fashion – that it is no longer relevant. And because of the speed and simplicity of using social marketing tools, most have abandoned blogging and just focus on using social media ads to generate more leads.
This is unwise!
As per studies, it was identified that businesses that invest in blog content are able to make 67% more leads than the companies that don’t. Despite the demand and popularity of social networking platforms, it is hard to deny the increasing demand for quality content.
Diversity is what is going to help you generate leads. Sure, all the photos and videos that you post on your social media will help with social media engagement, but never stick to doing one thing.
Mix things up, throw in quality, yet relevant blog or two to spice up your engagement. You can establish yourself as an authority on the type of service or brand you are marketing. And once your fans and followers see you as the industry expert in your niche, you can be sure more leads will flock to you!
Market gated content
Gated content is an excellent way of gaining more leads. You can use gated content to request users to fill out short forms in return for content.
You may have come across gated content on social media every now and then, where you have to like the page or fill out a form to access the content or to avail of an offer.
According to research, it was discovered that 80% of business-to-business products are gated. However, this will only work if you are offering valuable content (such as webinars, case studies, or ebooks) in exchange.
Users must trust the source of the content; it should be valuable enough that they give you their email. But if you are a startup, then you aren’t visible to your target audience yet. So gated content is not going to work for you here. You are going to have first to develop a relationship with your prospects and gain their trust. Think of a blog!
Word of mouth campaign
In the digital stratosphere, customer referrals or word of mouth marketing has become a critical source of generating new leads. As a matter of fact, many people actively seek consistent and sure-shot recommendations from their friends and family.
They are of the view that if their friends recommend them a product or service they trust, it must be great. How often have your peers or friends recommended that you try a lunch menu from a restaurant you have not heard of?
Similarly, you must have also purchased a product just because a social influencer or a family member recommended it. And chances are you may have also shared your experience forward.
Consumers today are smart and savvy. They don’t easily get enticed by brand advertisements; what they look for are good and bad reviews or feedback left by other customers. That is what drives them to make their buying decision.
That is also why, as a business, you should always ask your customers to leave you honest feedback or review. Many would be happy to recommend your product or service to their group of friends or family. These are the people who are going to help you expand, gain momentum and popularity in a competitive market.
Invest in giveaways and contests
Another great way of developing leads is to post social media giveaways and contests frequently. Apart from helping you generate leads, this is also going to help increase your brand’s visibility, awareness, and overall engagement.
However, if you want this to work out the way you hope, you have to give your users what they want, something that appeals to them.
You may have come across multiple giveaways saying how you could win the new iPhone or iPad if you participate in a contest. This is an excellent idea, but remember, be sure to run a giveaway that is related to your business. The point is to attract new prospects, not new entrants.
Your ultimate goal is to generate leads and boost sales. That means you must offer a contest that focuses on your ideal audience.
Generating new leads is not rocket science; you need to know what works for you. These are amongst the top tips you can implement to expedite your sales and propel your company into the future.
5 Steps to Conquering Your Fear of Making YouTube Videos
It’s a scary thought, right? Putting yourself out there for the entire world to watch and judge can be downright frightening. In fact, fear is the number one reason people state for not doing YouTube videos.
Trust me, I can relate.
I was the shy kid in school that hated getting up in front of people. Even though I was pretty comfortable clowning around on camera with family and friends, I never thought I’d be putting myself on YouTube for a bunch of strangers to see.
It took me a year before I got up enough nerve to record my first video. But I quickly learned that the more videos I created, the easier it became.
So here are some tips to ease your fear of making YouTube videos…
Avoid Using a Script
You might think placing a script in front of you is going to ease your fears, but here’s the deal…
If you read from a piece of paper word for word, it might come across very robotic and unnatural. If you need notes, just create an outline with the high-level points and place it right below or alongside the camera.
You can glance at the topics and use those as talking points throughout the video.
Trust yourself. If you know your material, you won’t have any problem expanding on your main points.
Your Editor is Your Best Friend
I remember when I first started doing videos, I didn’t know much about editing. So I would keep recording takes until the videos were almost perfect.
For some videos, that would mean starting over 7 or 8 times. I was creating so much extra work for myself.
You don’t have to be perfect with your takes. Learn to use your editor so you can cut out the ummms, errrrs and awkward pauses.
No matter what software you use, there’s a YouTube tutorial out there with instructions for how to edit video.
Do a Test Run
Some people suggest rehearsing in the mirror. While that is certainly one way to practice, it’s better to rehearse in the actual setting you are going to use for your final take.
Record yourself a few times and watch it back. Jot down two or three things you want to improve upon and do another test run.
Keep doing them until you are more comfortable. I guarantee you’ll get better with every take.
You Don’t Have to Be Perfect
An editor is great for removing bigger mistakes that interrupt flow or reveal incorrect facts, but you don’t have to get rid of every flaw.
Small imperfections here and there make the video seem more natural. Remember, no one expects your video to be perfectly polished.
You can even have fun with your mistakes from time to time. Don’t take yourself too seriously. People will appreciate that, and it makes the presentation more enjoyable.
People often say to me, “I feel like you are sitting in my living room talking to me.”
Not only does being conversational make your audience feel at ease, but it will also help you relax as the presenter. Just pretend you are talking to a friend or family member.
Trying to be extra polished can actually make you more nervous and seem uptight. Relax and remember tip #4.
We Are Our Worst Critics
I remember helping a friend with her videos, and she pointed out all these things she hated about her presentation.
What’s funny is I didn’t notice a single one of them until she brought them to my attention. Then, of course, I couldn’t help but notice after that.
We all have things we’d like to change about ourselves, so the playing field is pretty even there. Also, most people won’t even notice or care about the things that bother you. At the end of the day, if you are giving them what they want, they’ll be happy.
Sure, you may encounter some nasty trolls who try to make your life miserable, but they have delete and block buttons for that. Plus, the YouTube commenting system is very anti-troll friendly.
Just remember, once you conquer that fear, the benefits of creating video outweigh the negatives by far. So go for it!
Few Instagram Statistics To Know Before Using It For Driving Fashion Traffic
There are a few exciting and incredible Instagram statistics that you should know if you want to use this famous photo and video sharing platform to promote your fashion brand and product and drive more traffic to your site.
The fact that people love photos makes them click at anything and everything they like, even before Instagram. They also shared these photos with their friends and relatives physically. However, with the advent of Instagram almost a decade back, the sharing of photos has become much easier. It is all due to the:
- Useful features
- Ostentatious filters and
- Easy options for sharing photos.
It is for these reasons that the platform has more than a billion active users every month and millions of business accounts. Fashion businesses can make the most out of this platform because Instagram and fashion are both about creativity.
Starting with the Instagram history statistics:
- It was launched on October 6, 2010
- The first-ever photo posted on this platform was by Kevin Systrom
- Facebook bought it on 9 April 2012 for $1 billion and
- At that time, it has only 30 million active monthly users.
However, it was only after October 2013 that Instagram allowed advertising on this platform for only a few selected brands. It is only after September 2015 that Instagram opened up advertising for all types of businesses, fashion included.
Later in June 2016, it switched to non-chronological feed, and in August the same year, it released Instagram Stories on the platform. Lastly, in June 2018, it launched IGTV or Instagram TV that allows users to upload long videos that contained more in-depth content in it.
With all these developments and inclusions of features, there is no surprise that this standalone mobile app has more than two million monthly advertisers.
Instagram usage stats
If you are wondering about the reach of Instagram when you use it for your fashion marketing, then be informed that most SEO specialists and marketers like Gramista use and insist on using Instagram for business marketing purposes. The Instagram usage stats will reveal how effective a platform it is to increase traffic to your fashion site.
- More than 13. 63% of all users log in to their Instagram account to check the latest updates on their favorite brands at least once in a day
- More than 42% of them check their accounts several times in a day
- On average, the Instagram users spend about 27 minutes every day on the platform in 2017 which will grow to 28 minutes or even more in 2020
- More than 200 million Instagram users visit at least one brand profile every day
- More than 62% of people have purchased a product after seeing it in the Instagram Stories
- Nearly 11% of social media users in the US alone shop on Instagram
- More than 81% of consumers use Instagram to research the products and services they wish to purchase
- There are more than 130 million Instagram users view shopping posts on this platform every month
- More than 50% of all Instagram accounts every month use Explore tab and
- Instagram users are highly engaged as compared to other social media platforms.
With these stats, you should not have any more doubt about the ability of this visual platform to raise traffic to your fashion site.
Instagram influencer marketing
You will get the most out of Instagram and its two million advertisers all over the world if you use influencer marketing. It will give your brand a massive scope to raise traffic to your fashion site. Looking at the upward trajectory of influencer marketing on Instagram, you should start a collaboration immediately.
In 2018, Instagram was used for more than 93% of all influencer marketing campaigns, according to a research report of Webfluential. This is, in fact, more than double of Facebook and YouTube.
According to the research of Mediakix, it is found that:
- Marketers spent more than $1.6 billion on Instagram influencer marketing in 2018
- This is expected to be $1.7 billion in 2019 and
- Cross two billion dollars in 2020.
Instagram has, in fact, leveraged privacy transgressions, which has ideally plagued other social networks, including Facebook. It is, for this reason, it is expected that in 2020 the advertisers will spend more than $2.4 billion on Instagram influencer marketing. All these shows that influencer marketing spends on Instagram will continue to increase and will not stop anytime soon.
It is a natural showcase
Over time, Instagram has become the true showcase for the fashion industry, mainly for its features. These features allow the fashion brands to create much better marketing and brand promotion strategy.
Ideally, the success of a social network is not a matter of size. It is also not the prerogative of the major players.
- It is all about how creative you are and how effective your strategy is.
- Automation is another aspect that you should focus on.
Both these things will ensure that your marketing efforts gain more momentum and provide you with the desired results and traffic to your fashion site.
Reasons for fashion brands thriving
There are lots of reasons fashion brands use Instagram and thrive as a result. It is supposed to be a natural fit for the two. You will come across data that will help you to identify a few of the top-performing and engaging Instagram fashion accounts so that you can take a cue from these accounts to make your account perform well.
It is not only about posting your collection of selfies. It is all about choosing the right ones to tell the story of your brand in the best possible way. This will ensure that you get more followers and interactions. This is precisely what your profiles on Instagram will allow you to do.
You must give enough time to create your Instagram content so that it is exclusive, eye-catching, and tells a story. Remember, your content should be at the core of your Instagram marketing strategy to gain followers and generate traffic to your fashion site.