10 Creative Ways to Gain Twitter Followers

Twitter claims to have 126 million daily active users. With numbers like this, it only makes sense that some of those people should follow you. The trouble is, you don’t know how to attract them to click that “Follow” button. We’ve got the inside...

Why You Need To Develop Negative Buyer Personas

If you’re using landing pages, content offers or other inbound marketing tactics to tap into your target market, you’ve probably become an expert at picking out the dead-end leads in your growing databases and contact lists. They probably look...

7 Reasons Why Its Important to Have a Niche

A niche is a focused, targetable segment of the market. You are a specialist providing a product or service that focuses on the specific needs of an identified client group, which cannot or are not being addressed in such detail by the dominant...

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